Robert Govers

Editor, Author, and advisor in Antwerpen, België

Robert Govers

Editor, Author, and advisor in Antwerpen, België

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Robert Govers is managing research partner at, founding chairman of the International Place Branding Association (IPBA) and an independent advisor for national, regional and city government administrations. He is also a visiting scholar at various institutions in Belgium, The Netherlands, Italy and Dubai and he teaches Place Branding on the UNESCO World Heritage at Work Master programme in Torino, Italy and is co-editor of the quarterly journal, Place Branding and Public Diplomacy.

Together with Prof. Dr. Frank Go, Robert is the author of: Place Branding: Glocal, virtual and physical, identities constructed, perceived and experienced (2009) and editor of the International Place Branding Yearbook Series (2010, 2011 and 2012) all with Palgrave Macmillan. He also co-authored over forty journal articles, book chapters and conference papers and has delivered numerous public speeches and business publications.

Robert typically advises in areas such as economic competitiveness, place identity and image, tourism policy and strategy, educational policy, regional sustainable development, tourism and investment promotion, and major international events. Much of this is approached from a strategic reputation management perspective.

In the past, Robert has held positions in South Africa, The Netherlands, Belgium and Dubai. As a project manager, he has been involved in many consultancy projects for reputable organisations such as the International Air Transport Association, the European Commission, the Flemish Government and various ministries, tourism promotion boards and regional and city administrations.

Robert has both a Doctoral (2005) and Master’s Degree (1995) from the Rotterdam School of Management, Erasmus University, The Netherlands.

Upcoming events:

November 10, 2016, London

Speaking at

December 7-9, 2016, London

Inaugural annual conference of the International Place Branding Association

  • Education
    • PhD
    • MSc. Marketing