Robert Govers

Editor, Author, and advisor in Antwerp, Belgium

Robert Govers

Editor, Author, and advisor in Antwerp, Belgium

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Robert Govers is managing research partner at www.good.country, founding chairman of the International Place Branding Association (IPBA) and an independent advisor for national, regional and city government administrations. He is also a visiting scholar at various institutions in Belgium, The Netherlands, Italy and Dubai and he teaches Place Branding on the UNESCO World Heritage at Work Master programme in Torino, Italy and is co-editor of the quarterly journal, Place Branding and Public Diplomacy.

Together with Prof. Dr. Frank Go, Robert is the author of: Place Branding (2009) and editor of the International Place Branding Yearbook Series (2010, 2011 and 2012). He also co-authored over forty papers and has delivered numerous public speeches.

Robert typically advises in areas such as economic competitiveness, place identity and image, tourism policy and strategy, and major international events. Much of this is approached from a strategic reputation management perspective.

As a project manager, Robert has been involved in many consultancy projects for reputable organisations such as the International Air Transport Association, the European Commission, and various governments.

Robert has both a Doctoral (2005) and Master’s Degree (1995) from the Rotterdam School of Management.

Upcoming events:

December 5-8, Swansea, UK

Co-organising 2nd Annual Conference of the International Place Branding Association

  • #placebranding
  • #citybranding
  • #nationbranding
  • #placemaking
  • #tourismmarketing
  • Education
    • PhD
    • MSc. Marketing